Measurement & Reporting Lead at Dicks Sporting Goods in Pittsburgh, PA
WHAT YOU'LL DO IN THIS ROLE The Measurement & Reporting lead is responsible for evangelizing and overseeing performance reporting of DICK'S Retail Media Network for both internal and external clients. This resource will manage the end to end components of the reporting structure from defining specific business requirements and needs of the reporting and measurement, to partnering with technology and enterprise reporting to lead efforts around the build and dissemination of best-in-class insights. Champion the build of best-in-class reporting & insights dashboard(s) Collaborate with Category Planning & Merchant teams to define appropriate performance KPIs needed to support RMN business case(s) with vendor partners Drive a coordinated effort with technology & reporting teams to make the data accessible and enable holistic view of performance across RMN ad products Develop test performance reporting Develop test performance dashboards to represent historical and live test insights for broader audiences Make strategic recommendations for testing based on performance analysis and consumer insights Own the socialization of performance insights across the enterprise and the optimization of the reports Create daily/ weekly reports on digital marketing tests for leadership and communicate through email/ presentations; disseminate insights internally in aggregate across vendors and campaign-specific reports Work closely with RMN sales team to socialize vendor facing campaign-specific performance and ROI (in-flight and post) Conduct ad-hoc analysis by pulling data from multiple sources including historical performance, trends, and benchmarking Manage 3rd party consulting resources to iterate and optimize through reporting test phases WHAT WE'RE LOOKING FOR Bachelor's Degree in Statistics, Math, Finance, Economics 5 - 7 years experience Tableau (or related data visualization tool) SQL knowledge preferred, but not required Experience with BI tools (e.g. Qlik, Power BI, etc.) preferred R experience preferred, but not required Knowledge of data mining / database structures
Salary Range:
$80K -- $100K
Minimum Qualification
Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
Salary Range:
$80K -- $100K
Minimum Qualification
Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
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